Personal Stylist and Colour Analyst

Sustainability - Stylishly Saving the Planet!

Sustainable fashion considers the whole lifecycle of clothes from design through to it’s eventual disposal. Our shopping habits have changed considerably over recent years and we buy and own more clothes than ever before – many of which we don’t wear! Stores entice us in with continuous new drops, which we then buy so they then produce more and the cycle goes round again…

Why is it important?

It’s just clothes, right? It’s just one cheap T-shirt, what’s the harm? Unfortunately, quite a lot of harm. The fashion industry is the second largest polluting industry accounting for 8-10% of total carbon emissions, which is more than flights and marine shipping combined. If this continues on the same trajectory then the fashion industry could use over a quarter of the world’s annual carbon budget by 2050. So we need to make some changes to the way we shop, wear, wash and dispose of our clothes. Whereas these facts and figures can be a little dull, being sustainable doesn’t have to be!

piles of leftover clothes on the floor after the Swish Party

What does this mean for you?

As a Personal Stylist I want to empower you to alter the way you shop, and I promise that it will still be fun and it will save you money!

Here are a few tips:

  • Shop  your own wardrobe. We only wear 20% of what we already own, experiment with the rest of it!
  • Try preloved options such as  http://vinted.co.uk, charity shops, kilo sales and, of course, my Swish events
  • Choose clothes that are going to work hard in your wardrobe – Rule of 3! Have you got 3 things already in your wardrobe that goes with it and 3 occasions to wear it to?
  • Avoid faddy trends, choose what suits your style and body shape instead
  • Buy the best quality that you can afford but this doesn’t have to be expensive, you can find some really good quality items on the high st – invest your time, not necessarily your money
  • Wait for the sales
  • Buy less synthetic fabrics – they require less laundering
  • Don’t throw your clothes away – give to a friend, charity, http://bag2school.com, use as cloths, pjs or even gardening clothes. McKinsey estimates that over 60% of clothes end up in landfill within a year of purchase. 95% could be recycled.
  • Come along to my Swish (clothes swap events), sign up to my mailing list for updates.
ladies looking through the rails at a Swish event